GoPro revolutionized sports photography and videography when the company introduced its Hero line of cameras in the market. These rugged cameras make it possible to film the action up close, instantly making them a favorite with sports and outdoor enthusiasts. However, competitors are rising up to challenge its dominance in this sector. One of them is Hawaii-based Intova, an electronics firm which makes everything from cameras to outdoor gear. Both businesses were started by sportspersons but the ways in which they approach sports photography differ slightly.
Perhaps the most noticeable distinction between the two companies is pricing. Intova makes it a point to make their products affordable and offers its flagship product, the Sport Pro HD, at a significantly lower price point compared to the GoPro Hero 2. It should be noted that the Intova camera includes a built-in waterproof housing while the GoPro model does not, which means additional expenses for the underwater accessory. This may be remedied by using a GoPro coupon during purchase.
Both offer 1080p HD video mode, 60m of depth for underwater shooting, and wide angle lenses. GoPro cameras go up to 170-degrees with medium and narrow shooting modes, allowing greater flexibility. They use SD card for storage and feature a simple monochrome LCD screen as user interface. Meanwhile, the Intova offering has a fixed 140-degree view, uses slower, albeit more compact micro SD cards, and has a 1.5″ color LCD that acts as viewfinder and playback monitor. Since the camera is built into the housing for enhanced durability, it cannot be removed completely by the user. It uses a standard 1/4″ inch tripod thread so compatible accessories should not be hard to find.
GoPro is the hands down winner when it comes to quality as their cameras use larger sensors for better detail and can capture up to 60 frames per second for excellent tracking shots, making them suitable for professional use. However, Intova is no slouch either as their Sport HD takes decent shots both underwater and on land. The output quality should fully satisfy outdoor enthusiasts who would like the ability to document their own adventures.
GoPro and Intova offer similarly compelling products that add a new dimension to sports and adventures. The former seems to be targeted more towards those who seek professional quality and do not mind the steep price. On the other hand, the latter makes a low-cost yet innovative sports camera for hobbyists and serious enthusiasts.